THE REBOUND 915 PODCAST - LEGACY & LEADERSHIP EDITION

The Rebound 915 Podcast celebrates the spirit of El Paso — a city defined by resilience, accountability, and clarity.

 Each episode dives into stories of leaders, athletes, and innovators who’ve faced setbacks and rebuilt stronger, revealing how trust and discipline drive every rebound. 

Rooted in the 915 area code, the show connects local pride with universal lessons in leadership, reminding listeners that every comeback begins with accountability and ends with clarity.

Brad Taylor didn’t arrive in El Paso looking for a job. He arrived looking for a challenge big enough to matter. Minor League Baseball had already taken him across the country — ballparks, promotions, long seasons, the grind that only people inside the business truly understand. But El Paso was different. It wasn’t just a team waiting to be built. It was a city waiting to be believed in.

When MountainStar Sports Group brought him in before the Chihuahuas’ inaugural 2014 season, the stadium was still concrete and rebar. The brand didn’t exist yet. The community didn’t know what this new franchise would become. Brad stepped into that uncertainty with the one thing he’d carried through every stop in his career: the conviction that sports, done right, can transform a place.

He built the Chihuahuas the same way great teams are built — detail by detail, decision by decision, never losing sight of the people in the seats. He obsessed over the experience. The sound of the ballpark. The way a family feels walking through the gates. The pride a city feels when it sees its name on a national stage. Under his leadership, the Chihuahuas didn’t just succeed; they became one of the most recognizable brands in all of Minor League Baseball.

Attendance climbed. Merch sales exploded. Southwest University Park became a landmark. And the community impact — millions raised, thousands of lives touched — became the quiet backbone of the franchise.

But Brad’s story isn’t about numbers. It’s about stewardship. About taking a city’s trust and proving worthy of it. About showing that a minor league team can be a major force in the life of a region.

Years later, when he was elevated to President & General Manager, it wasn’t a promotion. It was a recognition of what he had already become: the steady hand behind one of the most successful sports stories in the Southwest.

Brad Taylor didn’t just help build the El Paso Chihuahuas. He helped build a sense of identity — a reminder that a team can be more than a team, and a ballpark can be more than a place to watch a game. It can be a heartbeat.